The hottest moon cake takes off its luxurious pack

  • Detail

Taking off the luxurious packaging of moon cakes, consumers are more rational in buying.

near the Mid Autumn Festival in August, all kinds of moon cakes have long been "on the stage", and major supermarkets and businesses have tried their best to promote them, using the exquisite advertisements of bus stop signs and elegant posters outside the stores to attract people to buy. The survey in Changsha today found that due to the implementation of the mandatory national e standard for moon cakes, compared with previous years, this year's moon cake market has taken off its luxurious packaging, returned to nature, and returned to health and environmental protection; Consumers also tend to be rational when buying moon cakes

moon cakes, take off the "flavor changing" luxury coat

when the ancient people of Zheng bought pearls, they saw that the box containing pearls was very beautiful, so they bought the box at a high price and returned the pearls to the merchants. Modern people often ridicule the ancients for "paying for the moon", and in the past, consumers had to passively pay for the luxurious packaging of moon cakes every Mid Autumn Festival. The mooncakes sold in the market are boxes of mahogany and brocade. Most of them cost thousands of yuan a box. Instead of mooncakes, the protagonists are foreign wine, jewelry, and even golf clubs. Outsiders are not allowed to stay in Linyi. For several consecutive years, the value of moon cakes has been higher than one year, which has deterred many consumers and made them sigh at the cake. Moon cake sales have changed the taste of the Happy Mid Autumn Festival

this year's Mid Autumn Festival, the moon cake market seems to be blowing fresh and simple style. On September 7, I saw in Carrefour Supermarket: beside the cake counter, there was a moon cake corridor. The moon cakes in bulk were mostly packed in transparent edible bags, with the raw material formula, date of manufacture, address, etc. marked on the package, or with degradable film covering, consumers could clearly see the taste and freshness of the moon cakes. The price of the moon cakes in bulk was 15 yuan to 20 yuan per kilogram (8, 125 grams each). The manufacturer's promoters said: this year's moon cakes are more standardized, and the packaging is as elegant as possible. For example, they are packaged in paper. The box is printed with traditional designs such as seven stars with the moon, flowers blooming and wealth, as well as artistic designs such as Jiangnan Spring and lotus Pond Moonlight. They are simple and fashionable. The price ranges from 38 yuan a box (4, 125 grams each) to 380 yuan (9, 150 grams each), which is significantly lower than last year. Hotels above three stars in Changsha are also selling self-made moon cakes. According to Jiacheng, Huatian, Tongcheng and Jinyuan hotels, the national standard for the production and packaging of moon cakes issued by the state strictly restricts the cost and specification of moon cake packaging boxes, requiring that the packaging cost should not exceed 25% of the ex factory price. It is not allowed to tie in, and stricter regulations are made on the shelf life of moon cakes, Therefore, all hotels basically use paper packaging boxes to replace the wooden boxes and iron boxes commonly used in previous years. For example, the nostalgic moon cakes launched by Jiacheng hotel are like a unique book. The cover is cheongsam beauty, and the moon cakes inside are as delicate as snacks. The price is 50% lower than last year, ranging from 48 yuan (4, 80g) to 388 yuan (8, 125g) per box

green health has become a trend

Gao Hong, general manager of Jiacheng Hotel, said: the "slimming down" of moon cakes this autumn has not only knocked out the empty price in the moon cake market for many years, standardized the market, and made people get real benefits; At the same time, it also effectively safeguarded food safety and avoided the use of packaging materials that would pollute moon cakes

the survey found that all businesses take full account of market demand and take health, green and environmental protection as the main trend. First of all, we should pay more attention to raw materials, quality safety and processing technology, and pay attention to green, healthy and nutritional collocation. In addition to traditional lotus seed paste, bean paste, chocolate and other varieties, pumpkin, corn, Hami melon, dark plum, durian and other melons and fruits, barley, wheat and other cereals, green tea, seaweed, xylitol and other green materials have entered the moon cake stuffing. All major pastry merchants and hotels have launched green moon cakes with low sugar, low fat and low oil

on June 1, relevant national departments officially implemented the mandatory national standard for moon cakes, which stipulates that expired fillings are not allowed to be used, and food additives and preservatives are not allowed to be added, and corresponding provisions are made on the shelf life of moon cakes. Rosa food company, Mario food company and major hotels in Changsha have launched reservation services. Consumers can specify packaging design and taste according to their own requirements, and implement door-to-door delivery service. Consumers can taste fresh and favorite moon cakes

Innovation, competitiveness and driving force are significantly enhanced

consumers buy more rationally

moon cakes are the most important carrier of the Chinese Mid Autumn Festival, and are also synonymous with the reunion and beauty of Chinese traditional culture. The survey found that unlike previous years, when public funds bought a large number of luxury moon cakes, this year's moon cake sales seemed to be more rational

I learned from the moon cake Gallery of Carrefour supermarket that most consumers choose fruit moon cakes made by Carrefour and buy them at 15 yuan per kilogram, or choose several moon cakes with different flavors, and then spend 20 to 30 yuan to buy a beautiful packaging box, which is also very practical as a gift. A Guangdong dealer told that people mostly choose a box of moon cakes with a price of 200 to 300 yuan as gifts. More than 10 boxes were sold tonight, while abalone and bird's nest moon cakes with a price of 688 yuan were not wanted

source: Hunan

Copyright © 2011 JIN SHI