Competition for the promotion of the hottest bever

2022-08-16
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The way to improve beverage packaging: competition

after more than 20 years of development, China's beverage industry has a variety of products, complete packaging, and continuously improved quality. From the early days of the founding of the people's Republic of China to the reform and opening up, there was a single variety of beverages, mainly soft drinks; It has developed into 10 categories of products, including carbonated beverages, fruit juices, vegetable juices, milk containing beverages, vegetable protein beverages, bottled drinking water, tea beverages, special-purpose beverages, solid beverages and other beverages. The development of the beverage industry is supported by a beautiful and colorful industrial chain. The strong demand of the beverage market is bound to promote fierce competition in all links of the industrial chain

competition in packaging containers

the prosperity of the beverage industry has driven the "flowers bloom" of packaging containers and the growing development of the market. The variety of beverage packaging has developed from a single recycled glass bottle in the past to a variety of plastic bottles, two-piece cans, three piece cans, paper plastic aluminum composite soft packaging and so on. It can be said that the vast majority of packaging methods in the world market today are available in China, with complete specifications, a wide variety, easy to use, and attract "eyeballs"

packaging competition brings forth the new

packaging is an important part of product terminal promotion. Good packaging is a silent salesman, but few can really rely on good packaging design to improve sales

Coca Cola changed the packaging of its three major brands in just three months; Pepsi Cola is also unwilling to be lonely to find a spokesperson for "seven up" and change into a new dress

in addition to being a highlight of the product itself, Nongfu orchard also adopts a bipolar approach to packaging, using two sizes of 600ml and 350ml to realize the transmission, processing and comprehensive management of experimental data. This innovation makes it stand out in the terminal market

"pulse" also has a great breakthrough in packaging. First of all, the bottle body and packaging materials all adopt the blue tone, boldly "rebel" against the traditional "white, green and red" tricolor of drinking water, publicize personality, and easily jump into the eyes of "God" from the shelf. Blue gives people a cool and calm psychological hint. Secondly, in the bottle shape, three circular platforms are used in the upper part and hexagons are used in the lower part, which is in sharp contrast to the traditional cylinders and tetragons. Thirdly, the internationally popular wide mouthed bottle is used for the first time, which not only makes consumers drink better, but also caters to the free and informal psychology of modern young people, and expands consumption from the aspect of product design. Fourth, Chinese and English packaging implies to consumers the pulsating international background strength and international fashion trends, with great care

tea drinks can be said to be the dark horse in recent years. From the initial "Suntory" oolong tea to now, the tea beverage market has undergone earth shaking changes. Just in the number of brands, this family has changed with each passing day. In order to cope with this sudden huge market, Suntory first made an article on the packaging, changing the original bottle sticker method of Oolong tea, and the newly launched "Qingcha" adopts the whole bottle sticker, which makes this method more in-depth. The matte material is used to polish local fonts to obtain a more exquisite effect, which attracts the attention of customers as soon as it is on the market

"unified" fresh orange juice promotes new packaging. Compared with the old rival Master Kang, the terminal display of uni president is not particularly rich, so uni president hopes to narrow this gap through this change, especially the launch of 2l, which gives people the feeling that it is both affordable and fashionable, and has achieved the effect of change

quality competition is people-oriented

there are many problems in China's beer packaging industry. At present, the packaging equipment, packaging materials and packaging products used in beer production can basically meet the needs, but the overall development is not mature, and there is a lack of tightening space (mm): 380. There is still a big gap compared with the beer packaging industry in developed countries

the overall competitiveness of beer packaging enterprises is not strong, mainly reflected in the quality gap. The vast majority of beer packaging enterprises are still small-scale processing plants, lack of funds, backward production technology and equipment, and product quality is often not guaranteed. The import dependence of packaging materials is very serious. A large part of plastic raw materials for beer packaging and tinplate raw materials for bottle caps in China depend on import, which will inevitably restrict the sustainable development of beer packaging industry in the long run

the macro management of beer packaging production needs to be strengthened. The corresponding regulations of China's beer packaging industry should be established and improved as soon as possible, and beer packaging enterprises should be guided to produce according to regulations and standards. In addition, human resource management also needs to be reformed and improved. At present, there is a general lack of outstanding professional and technical personnel, marketing personnel and other business backbones

"green" competition advocates recycling

adhere to sustainable development, and the demand for environmentally friendly packaging is more urgent. Paper based roof bags and Kangmei bags, which are suitable for fresh milk and fruit juice packaging, have the advantages of low cost and environmental protection. They are green packaging, pollution-free, recyclable and have an extremely rapid development momentum

circular economy is the trend of development in the world today. Green packaging has become a national policy of the United States. It is reported that 36 states in the United States have jointly legislated that green labels must be used on packaging containers, and even directly marked with "recycling marks", indicating that they can be reused. Germany is the originator of the "green dot" packaging logo. Anyone with this logo indicates that the materials can be recycled and meet the requirements of environmental protection. Germany has already changed "PVC" bottles to "pet" bottles, and mandated 80% of the old bottles to be recycled

however, China's packaging industry has not attracted enough attention. At present, the commonly used tea beverage packaging in China is a metal three piece can, which has the advantages of strong processing adaptability, small loss, excellent barrier, and bright packaging and printing colors. However, due to the strict requirements on the internal coating of canned tea, the packaging cost is high and the environmental protection treatment is difficult. Its development prospect has been affected to a certain extent, and the national industrial policy has not allowed a large number of promotion and use

overview

it is the midsummer of the year again, and the competition in the beverage market can be described as a wolf smoke everywhere. Not only the previous beverage makers continue to whip and fight, but also some new enterprises are determined to win. Because the phenomenon of beverage homogenization competition is relatively serious nowadays, when it is difficult to distinguish the physical attributes of competitors' products, the cultural value attached to the product brand will become an attractive selling point of commodities. Packaging is the embodiment of the "made in China 2025" plan issued by the Ministry of industry and information technology. Good packaging can greatly increase the added value of goods. The competition of beverage manufacturers in the outer packaging of goods, to a large extent, shows that while the competition in the beverage field is gradually increasing, the marketing consciousness of manufacturers is gradually maturing

source of information: Guangdong packaging

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